Africeuticals

 
 

Natural Health Products from Africa



American consumers are assuming more responsibility for their own health.
As they do, they are turning to natural remedies. This demand is pulling new products into US markets from developing regions. Americans have already embraced Indian Ayurvedic and Traditional Chinese Medicines, and will soon join Europeans in adopting Africeuticals™, products based on medicinal plants indigenous to Africa.


Which Africeuticals™ will Americans embrace? A recent example is a plant from the Kalahari Desert region of Africa that has been hotly pursued by America’s obese. Hoodia, contains a natural appetite-suppressant. Other Africeuticals address stress, inflammation, hypertension, wounds and immune conditions. These hold promise as novel botanical drug candidates and as ingredients for functional foods and healthy beverages.


For a decade, Marsha Wulff has studied Africa’s resources, centers of excellence, business environments and innovation systems. She has built personal relationships with Africa’s leading health product innovators. Her network of entrepreneurs, research scientists and medical experts are motivated to create sustainable African employment based on efficacious indigenous ingredients. Matching Africa’s medicinal plants to America’s needs has become Marsha’s passion.


American companies, seeking novel ingredients and new product development can partner with Wulff Africeuticals to gain preferential access to indigenous expertise in ethnobotany and commercial supply. Potent medicinal plants from South, East and West Africa hold promise as science-backed actives in condition-specific branded products. US partners who participate in these value-adding stages of product development and testing can create defensible barriers of entry for competitors. Africeuticals have a long history of use for human and animal conditions, from joint health to anxiety relief.


Our compensation is usually structured as consulting fees on the front end and product co-ownership on the back end to ensure alignment of interest with development partners.


Together we can:

  1. •Identify novel ingredients to meet your unique customer needs;

  2. •Innovate proprietary blends and novel delivery systems;

  3. •Design appropriate trials of your proprietary product;

  4. •Navigate regulatory waters, to avoid costs & delays;

  5. •Conduct market research, to optimize your new product success.


We look forward to succeeding with you!