Give a man a fish, he eats for a day;
Teach him to fish, he eats for a lifetime;

Commercialize his fishing innovation, his village eats for decades.

At Wulff Capital we seek to make this concept a reality by linking American business resources with progressive entrepreneurs in emerging markets, such as Africa. As a boutique firm, we offer specialized investment guidance, business development consulting and market entry assistance, tailored to emerging markets. Our clients rely on our emerging market expertise for contract negotiations, stakeholder relations, market research and product launches. Our strategies help build sustainable indigenous industries.

Emerging Market Products

Products and services innovated for emerging markets often meet higher standards of durability, profitability, energy consumption and cost effectiveness. Such innovations have global market appeal.

Emerging Market Consumers

Emerging market consumers represent untapped business potential, but they are discerning and sensitive to what is culturally appropriate, economically viable and technically feasible.

Sector Focus

Our focus is on health innovations. Our entrepreneurs address critical health needs in innovative ways.

Industry Partnering

When U.S. companies seek novel products or emerging market partners, we offer robust pipelines of innovations ready to evaluate, and entrepreneurs with established networks. Our expert advisors, who know both developed and emerging markets, can help corporate clients avoid costly mistakes, shorten product development cycles, and enhance regional acceptance. Long-term, stable business relations are our objective.

Due Diligence

An extensive network of business incubation professionals brings us pre-qualified innovations, respected entrepreneurs and companies with high growth potential. We screen the entrepreneurs for passion, expertise, and ethics. Then we screen their products for market demand, competitive environment and profit potential. We prioritize assistance to socially responsible companies that create sustainable employment.

Investment Guidance

Our investment opportunities offer multiple bottom lines, including competitive financial returns and rewarding social returns.

Entrepreneur Support

When we choose to work with an entrepreneur, we advise on strategic planning, product launches and business development. We facilitate introductions to potential industry partners and capital resources.